Accounts Hierarchy: Parent Account


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Pipeliner CRM Account Hierarchy shows you the accounts that are associated through the Parent Account, giving you a visual org chart view of a whole customer company and its subsidiaries. Associating a Parent Account to the Accounts in your CRM helps you to define proper account hierarchies.

What is Accounts Hierarchy?

Accounts Hierarchy shows you accounts that are associated through a Parent Account in the org chart, giving you a global view of a company and its subsidiaries. Below you will find a brand-new Pipeliner video that provides the best explanation of Accounts Hierarchy in Pipeliner:

Screencast: Play in a new window.

What is Parent Account?

Today it is extremely likely to have a scenario in which several accounts are related to each other. For example, XYZ Company might be owned by ABC Company, and in fact ABC company must ultimately approve large purchases being made by XYZ company. In Pipeliner, though, the 2 are entered as separate companies because, in fact, they are. The Parent Account feature enables you to assign a parent account to an existing account—in our example, you could assign ABC Company as a parent account to XYZ Company. This facility also allows you to assign multiple accounts under one account.

The parent account is an account that is higher in the company's hierarchy--for example, its headquarters. All accounts that are associated with this parent account are then its children accounts.

Here are the main 3 tips on how to use the Pipeliner CRM Parent Account feature:

#1: How to Associate an Account to a Parent Account

In order to associate an account to a parent account, follow  these steps:

  1. Run Pipeliner.
  2. Open "Accounts". Pipeliner CRM Open Accounts
  3. Open an account you would like to associate to a parent account. Pipeliner CRM Open Account
  4. Scroll to the "Parent Account" field. It's a card with the account logo. Pipeliner CRM Parent Account Field
  5. Start typing the account that should be its parent, and click on it in order to associate it with this account.
    Pipeliner CRM Associate Parent Account
  6. Here you can also create a related "Accounts Relation"--that is, a relation between parent and this account.Pipeliner CRM Assign Accounts Relation

Tip: If you cannot see the "Parent Account" field on the account form you either do not have it associated with the account form, or you do not have an access to this feature of the Pipeliner version you are using.

#2: How to Add a Parent Account to a Report

After you start using Pipeliner CRM's Accounts Hierarchies you can report on this information in the system. Just open "Management Reports" and follow these steps:

  1. Open "Management Reports". Pipeliner CRM Open Reports
  2. Click Create new Report. Pipeliner CRM Create New Report
  3. Give it a name and select "Accounts". Pipeliner CRM Define Accounts Report
  4. Click on "Report Settings". Pipeliner CRM Open Report Settings
  5. Click "Display columns" button "Choose". Pipeliner CRM Define Report Columns
  6. Configure the report according to your preferences, and add "Parent Account" as a field to it. Pipeliner CRM Parent Account Report

#3: How to Add a Parent Account to a Filter

The most powerful part of Pipeliner CRM is the Pipeliner CRM "Power Panel." Within the "Power Panel" you are able to add a "Parent Account" field to a filter condition and see all data related to the "Parent Account" in the hierarchy. Example: I would like to see all sales opportunities that are associated within one company consisting of an accounts hierarchy of 7 different accounts.

  1. Click on "Opportunities". Pipeliner CRM Open Opportunities
  2. Select, for example, "Pipeline View". Pipeliner CRM Pipeline View
  3. Click on the "Power Panel". Pipeliner CRM Open Opportunities Power Panel
  4. Click on the "Filter". Pipeliner CRM Open Filter Opportunities
  5. Turn on the "Filter". Pipeliner CRM Turn On Filter Opportunities
  6. Click "Add Field" (be sure you have activated "Custom" filter). Pipeliner CRM Add Field to Custom Filter
  7. Search for "Parent Account." Check the box to add "Parent account" to the filter conditions. Pipeliner CRM Add Parent Account Field to Custom Filter
  8. Select the Parent Account data you would like to show. Pipeliner CRM Filter Opportunities by Parent Account

Based on the filter settings Pipeliner shows you all relevant data to the selected parent account and it's associated accounts in the accounts hierarchy. Do not forget to save these Power Panel settings in to the Profile for future usage (so you do not have to configure it again) in either the desktop or the new native Pipeliner CRM Mobile App.

 

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